There are multiple resources available that provide details on all products.

• Facebook Fusion Merchant Group
• Fusion Mineral Paint website – product page for info.
• YouTubechannel containing many instructional videos
• Blogs containing over 300 educational and tutorial videos
• Online Merchant Training via the online platform

All MSRPs can be found on the order form.    At the top of the paint columns, you will see the MSRPs in green.  All the other products will have the MSRPs beside in the individual product itself, also in green.  

You can also go to the Price List tab in the Retailer Portal and see the price list.

Training videos intended for Fusion Merchants only available here to focus on how to sell the products. These videos are available through the online platform. You must have ordered and paid for these videos through the ordering form. The videos will then be made available to you within a 24 hour timeframe during regular business days.

Should you not have access to these videos and have previously paid for them (either online or through a start up package) please let us know via the contact form below.

We created this group as a merchant to merchant platform. A space where you can come to inspire your fellow merchants, ask advice and be inspired yourself.

The ultimate goal is for you to become a Fusion paint expert with all of the correct advice for your clients, to better increase your direct sales and to grow your businesses.

To maintain the positive focus and purpose of this space, examples of allowed topics for discussion would be, but not limited to;

How to merchandise, POP materials, photos of displays, how to upsell products in your store, how to run workshops etc.

This is a global group consisting of nearly 1000 merchants (and quickly growing) in over 30 countries and because of that, these topics do not qualify for discussion on the global group and will be removed:

pricing

shipping costs

damages

product “defects”

specific or private individual concerns

Fusion company policies

Any posts of this nature will be automatically removed by admin.

As we have grown exponentially over the years, to maintain key focus for Jennylyn, Loree and Meagan, they will no longer be on the group available for tagging purposes. Please consult the FAQ’s and follow the directions there to receive the support you need from our qualified team at HQ.

We look forward to aiding in product advice, posting information and/or discussion topics to help you grow your sales with Fusion Mineral Paint and renew this space of merchant inspiration.

Thank you for helping us keep the focus of the group, for any inquiries please visit the Merchant FAQ’s page.

⁃ The Fusion Team

To obtain access to the training videos only for staff members, send their email addresses to [email protected]. Your employees will be able to login and watch the videos but will not have access to wholesale pricing or the ability to place orders.

Policy on Posting Direct Sales & Links in the Paint It Beautiful Facebook Group

At Fusion Mineral Paint, we sell directly to consumers to ensure that everyone, regardless of location, has access to our products. This helps grow the brand by reaching a wider audience, which ultimately benefits our retailers. When we ship directly, we include a postcard offering a 10% discount at the customer’s nearest retailer, encouraging them to shop in-store. This provides free marketing for our retailers—we’ve done the hard work of acquiring the customer, and we’re driving them directly to your store for future purchases. It’s a win-win that supports both brand growth and your local business.

We have carefully cultivated the Paint It Beautiful Facebook group for nearly a decade. This community has become a thriving hub for sharing knowledge, techniques, and creative inspiration, all while bringing together painters from around the world. Our goal with the group has always been to educate, inspire, and grow the Fusion Mineral Paint brand through a supportive and engaged community.

Why We Post Direct Sales Links: We understand that some of our retailers have expressed concern about the posting of direct sales links within the group. We want to be transparent about why we believe this is in the best interest of the Fusion brand, our retailers, and the community as a whole:

1. Brand Growth & Education:

   • Paint It Beautiful is a key part of our marketing strategy, helping educate consumers about the full range of Fusion products. By including direct sales links, we ensure that people can easily access the information and products they’re learning about. This instant access drives sales while reinforcing brand loyalty.

2. Driving Awareness & Local Sales:

   • While direct sales links provide a quick way for customers to purchase, the majority of our group members are encouraged to shop local. We regularly emphasize that many of our customers prefer to visit their local retailer for personalized advice and the in-store experience. These links act as a convenience for those who need it, while others will still seek out retailers in their area.

3. Supporting Retailer Success:

   • By promoting Fusion products directly in the group, we increase overall brand awareness. This means more customers become familiar with the product line, which ultimately drives traffic to local retailers. Many shoppers will see a product in the group, go to our website, and then look to purchase locally.

4. Ensuring Access to Products:

   • Not all customers have access to a nearby retailer, especially with changing market conditions. Direct sales links by Fusion to the Fusion website ensure that no customer misses out on our products, allowing Fusion to grow and expand its reach. This increases the overall health of the brand, which in turn benefits both retailers and end consumers.

5. Long-Term Brand Health:

   • As the brand grows stronger through these online initiatives, more customers become familiar with Fusion, leading to repeat visits to local stores. A strong brand with a large customer base benefits all retailers by increasing the overall demand for Fusion products.

Balance Between Online and Local Retail

We continue to invest heavily in marketing that supports local retailers, and we make every effort to direct customers to shop locally when possible. The direct sales links are meant to complement this strategy by providing access for those who may not have easy access to a retailer.

Our commitment is to grow the Fusion brand in a way that benefits everyone. The Paint It Beautiful Facebook group is a powerful tool for educating and engaging customers, and posting direct sales links is part of a broader strategy to support the long-term success of the brand and its retailers. We encourage retailers to take advantage of this growing customer base and use it as an opportunity to showcase their local services.

We value our retailers and are dedicated to ensuring that Fusion continues to thrive in both online and local spaces.

Fusion has been selling on Amazon, eBay and Etsy since its inception in 2014. The purpose for us selling the products ourselves is to be able to control pricing and not allow undercutting below MSRP.

All online approved merchants are permitted to sell on Etsy as long as their pricing is at least $1.00 above MSRP.

A Merchant is not permited to sell on Amazon, eBay, or Marketplace.

You can sell at temporary markets, fairs and pop-up events without notifying us, as long as they are temporary.

DISCLAIMER: Yellowing Effect of Topcoats over White Paint

At Fusion, we prioritize offering you the highest quality products that undergo thorough testing to ensure exceptional performance. However, it is important to be aware of certain factors that may contribute to yellowing over time, especially when applying topcoats on white surfaces.

Typically, other products in the market utilize lower-quality acrylic resins that have a tendency to yellow and become brittle over time. These inferior products do not bind as effectively, resulting in a less durable finish. In contrast, our Fusion™ Tough Coat™ has been tested and proven to maintain its clear transparency even after up to 3 years of UV exposure, surpassing competitor brands in terms of longevity and durability.

Nevertheless, it is crucial to note that accurately predicting yellowing in advance is challenging due to the unique characteristics of each wood piece and existing finish. Factors such as the presence of tannins, aniline dyes, stains, contaminants, or even the effects of heat can contribute to yellowing. This effect is particularly noticeable on intricate furniture details, where the accumulation of topcoat can intensify colour changes.

Furthermore, it is essential to consider additional variables when coating over natural materials or those processed with glues or other resins. These materials have the potential to leach into the upper layers of paint over time, and the effects may not become apparent until later stages, as the leeching process is gradual. While proper surface preparation and testing, as well as employing suitable blocker techniques depending on the substrate, are best practices, it is important to acknowledge that even with these measures, achieving 100% long-term protection against yellowing for very bright white colours may be challenging.

While we strive to provide the best possible solutions, it is crucial to acknowledge the complexity and unpredictability of yellowing. Even with proper surface preparation and testing, it may not be possible to achieve 100% long-term protection against yellowing, especially with bright white colours. Therefore, we recommend taking the following measures to mitigate the occurrence of yellowing:

1. Use a Shellac-Based Stain Blocker: Applying a shellac-based stain blocker, such as Zinnser B-I-N, can help prevent the migration of tannins or contaminants from affecting the topcoat and causing yellowing.
2. Test and Prep Surfaces: Always test your project’s entire finishing schedule, including surface preparation and topcoat application, on a hidden or inconspicuous area. This will help you identify any immediate issues and assess the compatibility of the products with your specific surface.
3. Consider Alternative White Shades: If yellowing is a concern, consider using alternative white shades that are less prone to noticeable colour changes over time.
4. Choose Fusion Mineral Paint: Fusion’s formula has a built-in topcoat, it is tough and durable and does not require the use of an additional topcoat.  Our paints can provide increased durability without the risk of potential yellowing from topcoat application.

While these measures can help minimize the risk of yellowing, it is essential to recognize that the nature of wood and finishes introduces inherent variability. Therefore, we cannot guarantee complete prevention of yellowing, and individual results may vary.

Please be assured that we are committed to continuous improvement and are dedicated to developing products that offer the best possible performance. We appreciate your understanding of the complexities surrounding the yellowing phenomenon and remain dedicated to providing transparent information and recommendations to ensure your satisfaction.

If you have any further questions or concerns, please do not hesitate to contact our customer support team.